.07 College Church Branding
Branding
The College Church of the Nazarene logo is designed to embody the mission of the church. The logo serves a duel purpose. It portrays two "c"s facing each other to stand for "College Church", while at the same time the two "c"s together form a heart. The heart symbolism communicates the ideal of love that the church is known for.
The Approach
In order to get a better idea of what imagery and style would work best, It was decided we would need to conduct the following research.
-
Congregation Interviews
-
Leadership Interviews
-
Building Tour
-
Website Tour
Goal
Build a clean new logo that exemplifies love, and possibly stain glass windows.
Research Outcome
The results showed that College Church focuses on love and compassion, so that was given priority when designing the brand. The church leadership mentioned that they would like to include stained glass windows in the brand if possible, as the building has many.